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No. 7 (brand)
No. 7 is a brand of anti-ageing creams developed by Boots UK,〔(【引用サイトリンク】title=Boots No 7 Skin Care Reviews )〕 so called because the number seven was, at the time, frequently used to denote perfection and Boots wanted it to stand out from the rest of the own-brand merchandise it produced.〔 The TV campaign for the products uses the Jessie J song Sexy Lady as its theme tune.〔(【引用サイトリンク】title=Jessie J "Alive" (Deluxe Edition) () )〕
==Background==
Boots was established in 1849, by John Boot. Upon his death in 1860, his mother and ten-year-old son, Jesse Boot ran his legacy - the family's herbal medicine shop in Nottingham〔Viceira, L. M., & Mitusui, A. M. (2003) Pension Policy at The Boots Company PLC, Harvard Business Review, Havard Business School, 27 August 2003〕 - which became a private limited company in 1883 when it was renamed to Boot and Co. Ltd, doing so again in 1888 to Boots Pure Drug Company Ltd. In 1920, Jesse Boot sold the company to the American United Drug Company,〔(【引用サイトリンク】title=Boots Learning Store )〕 however due to the Great Depression in the United States Boots was sold back into British hands in 1933.〔 It was then that John Boot, Jesse's son,〔'Interwar retail internationalization: Boots under American ownership', ''The International Review of Retail Distribution and Consumer Research'', 7(2), 1997〕 decided to introduce an own-brand to the store. That own brand was No. 7, which was developed, and was eventually launched in 1935 as a selection of eleven skincare products and was expanded in 1937 with some colour cosmetics.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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